While blue is the most common logo color, that doesn’t necessarily mean it’s the best. Let’s have a look at the choice in colors by the world’s biggest brands: One shade of color may work for one brand, while another business in the same industry may find a different color more effectively supports their goals. Logo design is an exercise in imagination, and there’s no out-of-the-box solution that will fit every business’s needs.

It’s one of the key pillars of branding and marketing and it is a key player when it comes to deciding on your logo’s colors. How a Logo Color Influences Perception of Your BrandĬolor psychology is the study of hues and their influence on human behavior. Once you know what different colors mean, you’ll be able to better navigate color meaning to tell your brand story as effectively as possible. This guide will walk you through everything you need to know about color theory for business. If there were, we might see varieties of golden arches on everything. While there are many best practices in the design world, there is no “one size fits all” model for logos. While the idea of finding “the right way” to use color can feel daunting, it’s actually a pretty approachable task. The most iconic, well-known logos share a couple of traits: The logo you choose for your brand should be instantly recognizable by your customers.

Logos are everything you want to say about your brand without actually saying it.

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